Whether you clicked out of genuine interest or sheer confusion, we’re glad you're here.
Today we’re chatting about retiring our “corporate” voice.
With minimal rambling and no critter puns we can’t justify (okay... maybe a few), let’s dive in.
So yes—our “corporate” voice is officially retired. That shiny, award-hungry, industry-leadering persona that made us sound… well, like every other website ever.
After a period of careful consideration (and by that, we mean thinking for a few minutes and realising common sense is underrated), we’ve decided to try something different: sarcastic realism.
Why? Because, obviously, everyone else is busy churning out glossy, give-us-an-award website copy about being an “industry leader”.
While we’re just over here, casually one-upping them with reality—elbow-deep in insect frass, focused on making our critters crazy-good, as promised.
Reality over corporate shine. Every. Single. Time.
Professional-ish
Yes, we’re still professional (mostly).
And we know what we’re doing (allegedly).
We just won’t say things like “redefining the protein industry” unless we’re legally required to impress someone in a blazer.
Our “professional-ish” approach means no overused buzzwords, no meaningless slogans and no awkward stock photos of people smiling in lab coats.
Just us, trying to build a stable business, one tiny critter at a time, and enjoying the occasional laugh while we do it.
Honestly: corporate polish is exhausting... we know, we’ve tried it.
We’ve spent entire afternoons debating whether our critters could be described as “snackable” or “deliciously sustainable.” The answer is usually no—but it does make for entertaining conversation.
And in the spirit of being honest: if our corporate voice can’t survive a little sarcasm, it’s probably not very strong anyway.
Slightly Sarcastic
But sarcasm isn’t just a mood—it’s a business strategy.
It’s cheaper than consultants, faster than rebranding, and infinitely more satisfying than yet another another staged “team high-five” that looks nothing like real teamwork.
Sure, some people might call it unprofessional.
We call it refreshingly real.
Corporate tone? Sure, it’s tidy, proper... and about as thrilling as a snail race.
Polite sarcasm? That’s our way of saying, “Yes, we farm insects—and yes, it’s weird, wonderful, and sometimes gross—but also kind of brilliant.”
We’re not here to smother every sentence in buzzwords or toss motivational quotes around like expired protein powder. We’re here to be honest, a little cheeky, and occasionally self-deprecating.
Still Thriving
Messy, sarcastic, and borderline unhinged—but still thriving.
We’re weathering setbacks, outmanoeuvring market monopolies, and staying crazy about our critters.
Family-owned, hands-on, and fully committed... we survive—and sometimes even thrive—on caffeine, mild panic, and a steady supply of sarcasm.
Because it turns out that authenticity works.
It turns out that people appreciate honesty over hype.
It turns out that if you focus on doing what you’re actually good at—raising top-notch critters—you can survive a little sarcasm, a lot of reality, and the occasional blogging tangent.
We’re not claiming to be geniuses. Or role models. Not even fully functioning adults all the time.
But we’re still getting things done—raising critters, surviving the chaos, and occasionally, people even notice. Which is kind of the point, isn’t it?
A Few Things We’ve Learned
Since we’re all about the sharing...
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Buzzwords are overrated.
Seriously, stop it. “Redefining sustainable protein”? More like “feeding critters and not killing anyone in the process.”
There, fixed it. -
Insect frass is a sign of dedication.
If you can survive elbow-deep in it, you can survive pretty much anything.
And it makes for great storytelling. -
Professional-ish is enough.
People don’t need perfection—they need competence, humour, and humanity. -
Sarcasm is highly underutilised.
Sprinkle it liberally.
It’s like salt: enhances everything, but too much and you’re just bitter. -
Thriving is relative.
“Still thriving” doesn’t mean flawless.
It means functional, slightly chaotic, and probably caffeinated. Which, in our book, counts as success.
Why This Matters
You might be thinking, “Who cares about a company voice?”
Voice matters. It tells people who we are, what we value, and whether they should take us seriously—or at least read our website without falling asleep.
By ditching the corporate tone, we’re doing three important things:
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Focusing on what really matters.
If it doesn’t make our critters healthier or our lives slightly less chaotic, does it even matter? -
Communicating in a way that actually sounds like us.
Weird quirks, bad jokes, and all. -
Keeping things clear.
Nothing says “credible” like pretending jargon makes you smart. Spoiler: it doesn’t.
The result? A voice that’s slightly sarcastic, unapologetically honest, and somehow actually relatable. And shockingly, it works… at least for us.
The Bottom Line
We’re professional-ish, slightly sarcastic, and somehow still thriving.
We’re not here to win awards for “Most Convincing Corporate Spin.”
We’re here to raise top-notch critters, be honest about what we’re doing, and share a few laughs along the way.
So, if you’ve read this far, congratulations. You’ve survived our new voice.
We hope it made you smile, maybe snort a little, and definitely remember us. Because at the end of the day, that’s worth more than any award.
And yes—if you want more unpolished, sarcastic, cleverly chaotic updates from us, you know where to find us.
We’ll still be here, elbow-deep in insect frass, making sure our critters are crazy-good, as promised.